CONVERSE
U.S.ORIGINATOR
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing / Movie
2013年で105周年を迎えたコンバースの「ヴィンテージテイスト」を追求したコレクション「U.S.ORIGINATOR」の発売記念プロモーションとして、同じくアメリカで生まれ、日本で愛されている「スター?」ことデーブ・スペクターさんを起用したキャンペーン『コンバースオールスター感謝祭』を企画、実施。
D.K.S.G. created graphic,slogan,movie,website,sales promotion tool and presents of "CONVERSE" for spring & summer 2013.
山手線のトレインムービーでは、デーブ・スペクターさんによる商品紹介「U.S.ORIGINATOR」にちなんだクイズなどを放映し、シューズの特徴をおもしろおかしく紹介。
U.S.ORIGINATORアイコンの制作。
カートン、商品タグ、ビジュアル、各種ツールに使用。
左の模様はコンバースシューズのソールの絵柄になっている。
特設サイトでシューズやスペックの紹介と共に、トレインムービーで放映したムービーやクイズコンテンツも展開。Facebookアカウントからのプレゼント応募で、Facebookページのいいね会員を多数獲得。
シューズカタログ
アイキャッチャー、デーブ・スペクターさんのダジャレ&サイン入りブロマイド8枚セット(プレゼント用)
カートン、シェルフカバー、カタログ、展示会インビテーション
コンバースブランド生誕105周年を記念して『コンバースオールスター感謝祭』キャンペーンを実施。
キャンバスオールスターとデーブ・スペクターさんの背筋も凍るダジャレ入りブロマイドを105名様にプレゼント。オフィシャルサイトよりFacebookアカウントからのプレゼント応募で、Facebookページのいいね会員を多数獲得。
RETRO&FUTURE
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing / Movie / Display Direction
EXHIBITION INVITATION
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Display Direction
WORKING HERO
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
WE ARE YOUNG
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Event / Display Direction
EXHIBITION INVITATION
Creative Direction / Art Direction / Graphic Design / DTP / Sales Promotion Tool
THE ENDLESS SUMMER 2
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
THE ENDLESS SUMMER
Creative Direction / Planning Direction / Art Direction / Graphic Design / Illustration / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Others
LET'S BE A PARTY STAR!!
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing / Event / Movie
Mr.Simple & Miss Decora
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Event
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Illustration / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 SPRING&SUMMER
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
EXHIBITION INVITATION
Creative Direction / Art Direction / Graphic Design / DTP / Sales Promotion Tool
SKIDGRIP PRODUCT VISUAL
Creative Direction / Art Direction / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 SPRING&SUMMER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2013 FALL&WINTER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
2013 FALL&WINTER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2013 FALL&WINTER FACEBOOK PAGE CAMPAIGN
Creative Direction / Planning Direction / Art Direction / Graphic Design / Web Direction / Web Design / DTP / Sales Promotion Tool
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
CANVAS ALL STAR COLORS EVO PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
CANVAS ALL STAR COLORS EVO LAUNCH
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing / Movie / Display Direction