2021SPRING&SUMMERシーズンのプロモーション企画・ディレクション・制作を担当。

コロナ禍で外出できない時に自宅で遊べるネットキャンペーンを実施。

ストーリー

遥か彼方1908万光年先にある惑星CONS。惑星では環境汚染や人口減少の問題を抱えていた。その問題を解決するため、コンバース家は惑星の環境に近い地球を目指して旅をしているのであった。船内では地球人に溶け込むために地球人のファッションや文化や習慣を独自に学ぼうとするがおかしな方向へ。120日分の燃料と食料しかなく無事に辿り着けるか？

設定は地球のロックダウンしたコロナ禍同様、外出出来ない家の中を宇宙船内に置き換えた家族の物語です。
知らない文化や外見で他民族や異文化を否定する事は良くない事なども物語にさらっと入れています。

DEKISUGI planned, directed, and designed the 2021 Spring/Summer season promotion for CONVERSE.

We have implemented an online campaign where customers can play at home when they can't go out due to the lockdown of the corona wreck.

STORY
The planet CONS is 19.08 million light years away. The planet CONS had problems with environmental pollution and population decline. In order to solve the problem, the Converse family travels to Earth, which is closer to the environment of the planet CONS.In a spaceship isolated from the rest of the world, they try to learn the fashion, culture, and customs of earthlings by themselves in order to disguise themselves as earthlings, but things take an unexpected turn. Will they be able to safely reach Earth with only 120 days of fuel and food?

The setting is the story of a family who replaces their house in lockdown and isolation with a spaceship due to the corona wreck.
This story also tells us that it is not good to judge people based on their different cultures, customs, and appearances.