adidas
2009 SS GINZA SHOP CAMPAIGN 1
Creative Direction / Planning Direction / Art Direction / Graphic Design / Sales Promotion Tool / Display Direction
009年春夏のadidas women’sのカタログとも連動し、「スポーツのある素敵なライフスタイル」をテーマに銀座店正面入り口スペースの内装とディスプレイを期間限定で変更。
adidasの通常の無機質で黒いシャープなショップに、白壁とフローリングの床を作り込み、白い什器や絨毯、観葉植物等を設置する事でオーガニック且つシャープなデザインホテルのラウンジをイメージし店内のイメージを大きく変更。
アパレル商品の展示方法も従来とは違ったカラーコーディネートで見せることを提案。
(2009年3月23日〜4月30日 以降ディスプレイ第2弾に変更)
The 1st campaign was held from 23 March to the end of April, 2009. Campaign period was extended for 2nd campaign from the beginning of May to 24 June, 2009.
Early summer image was generated by placing more plants together with a hammock and a hemp rug.
2009 FALL&WINTER
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing
2009 SS GINZA SHOP CAMPAIGN 2
Creative Direction / Planning Direction / Art Direction / Graphic Design / Sales Promotion Tool / Display Direction
2009 SPRING&SUMMER
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing
2009 SPRING&SUMMER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing
adiLIGHT in-store sales promotional tools
Creative Direction / Planning Direction / Art Direction / Graphic Design / Sales Promotion Tool / Copy Writing / Display Direction
2008 FALL&WINTER
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing
adidas women's camp
Creative Direction / Planning Direction / Event / Display Direction
2008 SPRING&SUMMER