CONVERSE ADDICT
2009 SPRING2
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2008年秋冬より新しく立ち上がったコンバースのプレミアムライン「CONVERSE Addict」のシーズンビジュアルを制作。
シューズは、コンバース初の柄モノとして知られる1983年発売のカモフラ−ジュ柄(通称「83カモ」)が落とし込まれた新作。
ビジュアルは雑誌媒体がメインでの広告展開のため、見開きの巻き込み部分を計算し、通常のコンバースのシーズンビジュアルと差別化した美しいモデルのポージングと商品特徴であるビブラムソールやヒールパッチ等もわかりやすく1ビジュアル内に表現し制作。
商品の魅力とビジュアル効果により発売前より問い合わせが殺到。
"CONVERSE ADDICT" was started as a premium line in 2008 FW.
We created seasonal visuals for new shoes with camouflage pattern, known as "83 CAMO", a Converse's first pattern applied product released in 1983.
To create friendly visuals, D.K.S.G. calculated the image size considering stitching and margin of the facing pages for the main media exposure of magazine ad and allocated two elements within one visual image: product features like vibram soles, heel patch and elegant poses by models which were differentiated from the regular seasonal visuals.
The lure of products together with above visual effect caused a flood of inquiries from potential customers even before the products were released.
2022 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2022 SPRING
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2021 HOLIDAY
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2021 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Display Direction
2021 SPRING
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2020 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Movie / Display Direction
2020 HOLIDAY
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2020 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2020 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2019 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2019 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2019 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2019 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2018 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2018 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2018 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2017 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2017 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Movie
2016 HOLIDAY
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Event / Display Direction
2016 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2016 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool
2015 HOLIDAY
Creative Direction / Planning Direction / Art Direction / Graphic Design / Illustration / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Event / Movie / Display Direction
2015 SPRING2
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate
2014 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2013 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction