アディダス独自の機能素材商品”adiLIGHT”の２００８年秋冬店頭ツールの企画・制作。
｢軽い。しかも暖かい。｣という商品特徴にちなみ、バルーンでPOPを浮かせるという動くアイキャッチを提案。
アディダス ジャパンのエントランスにもバルーンをディスプレイし、更にオフィスアクティビティとして社内全室に当たりくじ付きバルーンを設置。

DEKISUGI planed and created fall and winter 2008 in-store tools for "adiLIGHT", the products created with functional fabrics unique to adidas.
We suggested the idea of swinging eye catchers, floating POP, using balloons based on the product characteristics that "It is light. Moreover, it is warm".
The balloons were displayed at the entrance of adidas Japan. As an office activity, we placed the balloons with winning tickets every room in the office.