CONVERSE ADDICT
2009 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
先シーズンに引き続き、コンバースのプレミアムライン「CONVERSE ADDICT」のシーズンビジュアルを制作。
シューズは、1983年発売の「マルチカラー」が落とし込まれた新作。通常のコンバースのシーズンビジュアルと差別化した美しいモデルのポージングと商品特徴であるビブラムソールやヒールパッチ等もわかりやすく1ビジュアル内に表現するという前回の撮影コンセプトは踏襲。
今シーズンは、前シーズンの「静」的なビジュアルではなく、人間が本来持つ美しい動きに洋服の美しいラインや素材感で躍動感をプラスした「動」を表現し、ADDICTが提案するモードスタイルに昇華。
D.K.S.G. again created "CONVERSE ADDICT" seasonal visuals for new models with "multi color" released in 1983.
Shooting concept of allocating model's elegant poses and product features within one visual image was continuously adopted. Instead of "static" images from last season, we expressed "dynamic" this season with uplifting feeling by adding flowing silhouette of clothes and fabric touch onto the elegant movements inherent in human beings.
We sublimated the images into a mode-style suggested by ADDICT.
2022 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2022 SPRING
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2021 HOLIDAY
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2021 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Display Direction
2021 SPRING
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2020 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Movie / Display Direction
2020 HOLIDAY
Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2020 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2020 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2019 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2019 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2019 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2019 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2018 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2018 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
2018 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2017 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2017 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Movie
2016 HOLIDAY
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Event / Display Direction
2016 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP
2016 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / DTP / Sales Promotion Tool
2015 HOLIDAY
Creative Direction / Planning Direction / Art Direction / Graphic Design / Illustration / Photo Direction / Shooting Management / DTP / Sales Promotion Tool / Event / Movie / Display Direction
2015 SPRING2
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate
2014 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 SPRING
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2013 HOLIDAY
Creative Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Display Direction