デキスギ D.K.S.G.

N.Natural Beauty Basic

2011 SPRING&SUMMER

Brand:
N.Natural Beauty Basic
Season:
2011 SPRING&SUMMER
Client:
SANEI INTERNATIONAL

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ブランドの世界観を、女の子達が出かけるハッピーな「旅」を軸に、それぞれ「集合(旅前で盛上り度110%)」「道中(目的地への移動途中で盛上り度150%)」「リゾート(目的地の海で盛上り度200%)」といった3つのシチュエーションで表現。

D.K.S.G. expressed the outlook on "N. Natural beauty basic" world through the three situations of girls' happy traveling. The first visual is the situation of their assembling, which means their cheerful mood is growing to 110%. The second one is the way to their destination. Their mood is becoming 150%. The final one is to arrive at the destination where is the resort to enjoy the vacation. They are then at the peak of happy mood.

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SALES PROMOTION TOOL

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