ワークウェアメーカー自重堂のリブランデイング。
業界大手の信頼性とプライドを訴求することを目的にコミュニケーションコンセプトからビジュアル、CM、WEBの企画・ディレクションを担当。
リブランディングの世界観を打ち出した展示会では、受注数が約3倍に増加。
それぞれ企業広告、ブランド広告の２種を制作。CMは10月4日から全国でON AIR。

re-branding of the working wear maker"Jichodo".
D.K.S.G. directed and created image visuals, CM and website through the concept which aims of soliciting the expectations and pride of the company.
The number of orders was increased by three times because of our re-branding.
We created the 2 different kinds of advertising. One is for the company, Jichodo and the other is for the brand, Jawin. The commercial has been on air since 4th of October 2010.