CONVERSE
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
コンバース2011年秋冬のシーズンビジュアル及び店頭冊子の企画・制作。 ブランドスローガン”Design Yourself.”のコンセプトに基づき、コンバースシューズと合わせてコーディネートしたブランド発信型のスタイル提案を広告ビジュアル、店頭冊子、オフィシャルサイトにて展開。
D.K.S.G. created the seasonal visuals and catalogs for Converse 2011 Fall & Winter. The visuals, catalogs and website are created by being based on the brand slogan "Design Yourself."
billboard at JR Harajuku Station
店頭冊子とオフィシャルサイトでは、コンバースシューズを様々なテイストで履きこなす8名のモデルのスタイリングイメージや、
各月のお勧めシューズを詳しく紹介。
(シューズ:8アイテム、スタイリング:32パターン)
On the catalogs and website, converse suggest 32 styling with 8 new lunched shoes.
店頭冊子と連動し、WEBイメージを一新。
またSNS対応の消費者参加型のサイトにリニューアル。
コンバースシューズを様々なテイストで履きこなす8名のモデルのスタイリングイメージと、
各月のお勧めシューズを詳しく紹介。
(シューズ:8アイテム、スタイリング:32パターン)
また、毎月オフィシャルサイトで紹介するシューズのスタイルから、 閲覧数による人気スタイルダービーを開催。
閲覧数総数で人気のスタイルを予想し、
見事的中された方の中から抽選でシューズをプレゼント。
We totally renewed the Converse website with SNS which consumers are able to participate in.
On the website, the Converse suggest 32 styling by 8 different models with the 8 new launched shoes same as SP tools.
Besides, on the website, "Style Derby" is holding every month from July.
If you choose the best styling, the visitor number is the biggest, you might win the Converse shoes in a lottery.
RETRO&FUTURE
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing / Movie / Display Direction
EXHIBITION INVITATION
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WORKING HERO
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
WE ARE YOUNG
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EXHIBITION INVITATION
Creative Direction / Art Direction / Graphic Design / DTP / Sales Promotion Tool
THE ENDLESS SUMMER 2
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
THE ENDLESS SUMMER
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LET'S BE A PARTY STAR!!
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Mr.Simple & Miss Decora
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Event
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Illustration / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 SPRING&SUMMER
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
EXHIBITION INVITATION
Creative Direction / Art Direction / Graphic Design / DTP / Sales Promotion Tool
SKIDGRIP PRODUCT VISUAL
Creative Direction / Art Direction / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
2014 SPRING&SUMMER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2013 FALL&WINTER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
2013 FALL&WINTER
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
2013 FALL&WINTER FACEBOOK PAGE CAMPAIGN
Creative Direction / Planning Direction / Art Direction / Graphic Design / Web Direction / Web Design / DTP / Sales Promotion Tool
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool
U.S.ORIGINATOR
Creative Direction / Planning Direction / Art Direction / Graphic Design / Logo Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Copy Writing / Movie
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
CANVAS ALL STAR COLORS EVO PRODUCT VISUAL
Creative Direction / Art Direction / Graphic Design / Photo Direction / Web Direction / Web Design / Shooting Management / Shooting Coordinate / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool / Display Direction
Design Yourself.
Creative Direction / Planning Direction / Art Direction / Graphic Design / Photo Direction / Casting / Web Direction / Web Design / Shooting Management / Shooting Coordinate / DTP / Sales Promotion Tool