デキスギ D.K.S.G.

adidas

adiLIGHT in-store sales promotional tools

Brand:
adidas
Season:
2008 FALL&WINTER
Client:
adidas Japan K.K.

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アディダス独自の機能素材商品”adiLIGHT”の2008年秋冬店頭ツールの企画・制作。
「軽い。しかも暖かい。」という商品特徴にちなみ、バルーンでPOPを浮かせるという動くアイキャッチを提案。
アディダス ジャパンのエントランスにもバルーンをディスプレイし、更にオフィスアクティビティとして社内全室に当たりくじ付きバルーンを設置。

DEKISUGI planed and created fall and winter 2008 in-store tools for "adiLIGHT", the products created with functional fabrics unique to adidas.
We suggested the idea of swinging eye catchers, floating POP, using balloons based on the product characteristics that "It is light. Moreover, it is warm".
The balloons were displayed at the entrance of adidas Japan. As an office activity, we placed the balloons with winning tickets every room in the office.

SALES PROMOTION TOOL

IN-HOUSE CAMPAIGN

OTHER SEASON

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