デキスギ D.K.S.G.

adidas

2009 SPRING&SUMMER

Brand:
adidas women's
Season:
2009 SPRING&SUMMER
Client:
adidas Japan K.K.

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adidas women’s SPRING&SUMMER 2009カタログの企画・制作。
2人のミューズ(SHIHO・浅尾美和)を通して「スポーツのある素敵なライフスタイル」を表現。既にスポーツを始めている女性達に共感を得られ、更に一歩向上するためのサポート的役割を果たすツールとして提案。
プロダクトの他、エクササイズ(by 中野ジェームズ修一)・スポーツ前後のヴィーガンフード(by cafe8)・スポーツにお勧めの音楽(by Spiral Records)も紹介。

We planned and created catalogue SPRING&SUMMER 2009 for adidas women's.
With two glory sports muses; SHIHO (Japanese model) and Ms. Miwa Asao (beach volley ball player), we expressed "The wonderful lifestyles with sports". We suggested the catalogue as a tool that won the sympathy of women who had already started playing sports, and play a leading role in supporting them to advance a step in doing sports. Besides products, exercises (Shuichi James Nakano), vegan food for before and after sports (by Cafe 8)and music for the sports scenes (by Spiral Records) were also introduced.

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